‘Good news’ for Google is that Samsung beat Apple.

In 2024, the dynamics of the smartphone market are set to undergo a significant shift as Android is poised to surpass iOS, with Samsung reclaiming the top spot globally. The struggle faced by Apple stems from heightened competition, particularly from Chinese brands like Huawei. AI innovation emerges as a pivotal factor driving Samsung’s growth trajectory.

The decline in iPhone sales by 10% during the first quarter of 2024 has paved the way for Samsung to regain its dominance in the global smartphone market. According to Nabila Popal, a research director at the International Data Corporation (IDC), Android is anticipated to grow twice as fast as iOS this year. This resurgence of Android reflects its potential for expansion after experiencing a downward trend in previous years.

Apple’s challenges can be attributed to various factors including intensified competition, nationalistic sentiments, and a complex economic landscape in China. Despite Apple’s efforts to stimulate sales through discounts, Chinese consumers are increasingly gravitating towards domestic brands like Huawei, Xiaomi, and OPPO/OnePlus.

The IDC’s report underscores the ongoing resurgence of Chinese manufacturers in the smartphone industry. Notably, Huawei gained attention with its Mate 60 smartphone, boasting advanced processor technology despite U.S. restrictions on Chinese access to foreign chip technology.

As the smartphone market rebounds in 2024, AI emerges as a critical focal point, positioning Samsung favorably for further growth. With a strong emphasis on AI, Samsung is well-positioned to capitalize on this trend. Conversely, Apple’s messaging on AI remains relatively muted, potentially impacting consumer interest in its offerings.

Samsung’s recent advancements in AI are evident in its latest Galaxy S24 lineup, showcasing innovative features for messaging, photography, and gaming. In contrast, Apple has yet to articulate a compelling narrative around AI, potentially affecting its appeal to consumers.