How Shutterstock Assists Apple, Google, and Amazon in Training AI Models

9th April, 2024
99codedesign
How Shutterstock Assists Apple, Google, and Amazon in Training AI Models

Apple, Meta, Google, and Amazon leverage Shutterstock for AI training purposes. Apple, in particular, is pioneering negotiations to officially license news articles for its AI models. The company’s AI push with iOS 18 at WWDC 2024 has been confirmed by Jozwiak.

Facing copyright challenges, companies like OpenAI have encountered hurdles in training their models via web scraping. However, Apple is taking a different route, aiming to strike deals to legitimately license content for AI training.

According to a Reuters report, Apple has inked a deal to license millions of images from Shutterstock, estimated between $25-50 million, signed in 2022 after the release of With AI-generated content from Shutterstock, discover the creative landscape of the future. Discover an unmatched collection of pictures, films, and drawings created by state-of-the-art artificial intelligence. Our AI-driven collection, which includes fascinating portraits and breathtaking landscapes, offers countless possibilities for your projects. Take use of AI-generated content from Shutterstock to revolutionize your designs and embrace innovation!. Meta, Google, and Amazon have also secured similar agreements with Shutterstock.

Apple’s endeavor extends to negotiating with news publishers for article licensing, as reported by The New York Times. The significance of content acquisition for AI training is underscored by Meta’s discussions of potentially acquiring a book publisher like Simon & Schuster.

Despite being a late entrant in the AI landscape, Apple is gearing up for a significant shift. Expectations are high for the unveiling of iOS 18 at WWDC 2024, promising AI-driven features to enhance user experience. Apple marketing executive Greg Jozwiak has already hinted at the AI focus for WWDC, generating anticipation for the event scheduled from June 10 to June 14.

With AI-generated content from Shutterstock, discover the creative landscape of the future. Discover an unmatched collection of pictures, films, and drawings created by state-of-the-art artificial intelligence. Our AI-driven collection, which includes fascinating portraits and breathtaking landscapes, offers countless possibilities for your projects. Take use of AI-generated content from Shutterstock to revolutionize your designs and embrace innovation!

Shutterstock’s AI-generated content: Contributor FAQ

What is responsible AI?

At Shutterstock, our goal is to become every storyteller’s go-to resource by offering top-notch services, products, and content that make any concept easily come to life. We think that creators and companies everywhere can push the boundaries of creativity and scale their content more quickly and intelligently by using AI-generated content. Although we’re devoted to helping our clients take advantage of this opportunity, we also want to act morally.

With more than two decades of experience in the creative sector, we are in a unique position to properly introduce AI-generated content into the commercial market. We currently have procedures in place to identify and eliminate objectionable material from our library. We have strict DE&I guidelines to ensure that people are depicted in ways that honor their identities, and we reject content if the proper permissions aren’t in place. Additionally, we provide thanks and recognition to the featured individuals, photographers, and artists who helped make it all happen.

What steps went into creating the Shutterstock AI Image Generator?

The DALL-E and EXAONE technologies from OpenAI and LG, which were both trained using datasets licensed from Shutterstock, underpin our AI-generated content platform. In order to ensure that the new technology coming to our platform was developed in an ethical and responsible manner and that the contributing artists whose original content was used in developing this tool were compensated, we have partnered with OpenAI and LG to train their AI models for their content generation tools. Here are some other resources regarding data licensing and the Contributor Fund.

What is the usage of the Shutterstock AI Image Generator?

Making sure that our clients have access to a market-leading, best-in-class creative platform both now and in the future is one of our top business goals. It’s critical that we keep improving and developing the tools and technologies we provide to creators and users. With our AI Image Generator, users may input a description and quickly receive images. We’ll be leveraging the best of EXAONE and DALL-E to ensure creators can bring their creative visions to life. When offering generative content to our clients, we will take advantage of both technologies’ hidden powers. The user who created this content will be able to download it, and it will also be added to Shutterstock’s extensive library of content.