Apple has introduced a new option for iPhone users to download apps from developer websites, albeit limited to specific countries. Here’s the breakdown:
It is now possible for some iPhone users to obtain software from places other than the official App Store. Apple opened up iOS to third-party websites for app downloading in response to demand from EU regulators. The iOS 17.5 beta 2 version reflects this change, although it is only available to citizens of the European Union.
When it comes to granting this access, Apple is picky, keeping control over iOS in markets outside of the EU. As a result, outside of the European Union, the iOS 17.5 beta 2 version will function differently.
For developers like Epic Games, who have steered clear of the App Store because of worries about Apple’s app commission structure, this change is significant. This technology, known as Web Distribution, enables developers to communicate directly with iPhone customers via their websites.
For developers who choose Web Distribution, Apple does, however, apply stringent rules and conditions. They have to pay a core technology cost of EUR.50 (about Rs 44.5) for every app installation that surpasses one million in a year. Apple also has an App Store Connect program that verifies websites that are considered secure to download iPhone apps from.
Although Apple usually cherishes its authority over iOS and its ecosystem, the EU’s influence has forced the business to change. However, Apple is determined to hold onto its power, which could lead to regulatory and developer scrutiny in the upcoming months.